Rytary is a drug indicated for the treatment of Parkinson's disease. in 2019, I worked as Digital Art Director and UX Designer for its re-branding. I was asked to take care of the digital part of this effort and find creative solutions to ensure the inclusion of users affected by Parkinson's disease on all Rytary digital platforms. I was also asked to develop an app that could calculate the drug doses based on individual patient parameters.
I analyzed qualitative and quantitative data from the previous website and developed a UX strategy based on the company's target audience.
I created User Personas by using real experiences I came in contact with. I called these stories SPARK - Stories of Parkinson's.