Rytary

Rytary is a drug indicated for the treatment of Parkinson's disease. in 2019, I worked as Digital Art Director and UX Designer for its re-branding. I was asked to take care of the digital part of this effort and find creative solutions to ensure the inclusion of users affected by Parkinson's disease on all Rytary digital platforms. I was also asked to develop an app that could calculate the drug doses based on individual patient parameters.

ANALYSIS

I analyzed qualitative and quantitative data from the previous website and developed a UX strategy based on the company's target audience. 

USER PERSONAS

I created User Personas by using real experiences I came in contact with. I called these stories SPARK - Stories of Parkinson's.

ACCESSIBILITY TOOLS

I developed some of the accessibility tools like the "magic button". It was developed in JavaScript: when the cursor gets closer to the button, it enlarges its clickable area allowing an easy call to action. This idea was created specifically for Parkinson's patients, after interviewing them and understanding that their notorious issue was the main cause of unsatisfying user experience. 

DOSING CALCULATOR

We developed an app that helps doctors and family members to quantify the right dose of Rytary based on specific patient parameters.

SITEMAP

HOMEPAGE HI-FI PROTOTYPE TESTING

We created a hi-fi prototype and had it tested directly by our ambassadors and customers. Then we collected the data for the next step.

© 2019 by Giuseppe De Lauri