I was asked by the Italian Department of New York University to set up an advertising campaign for the exhibition on graphic arts in Italian political propaganda during and immediately after Fascism. The theme had to be treated carefully: a glorification of the arts under fascism had to be avoided while at the same time highlighting the visual propaganda tools of about 30 years of European history. Given the target group indicated to me, we chose to focus on three media: print, SEM, and Social Media.
We launched four media campaigns, two dedicated to people related in some way to design and art in New York (students, journalists, artists, photographers, interior designers etc ...); and two more dedicated to a target more similar to the current audience of Casa Italiana.
The print was also published on the Art Forum Magazine
PHOTOS OF THE OPENING
Design Tools: Illustrator, Photoshop, After Effect